Author(s)

Hong Cheng

Corresponding Author

Hong Cheng

Abstract

In the enterprise competition is more and more intense today, the enterprise marketing request is also higher and higher. And if enterprises want to develop steadily, they must make clear their own value chain system and understand the law between income and expenditure, so as to ensure the correct marketing strategy of enterprises. This paper mainly explains the content and development of the value chain, then explains the competitive advantage to the enterprise from the perspective of the value chain, and finally explains the choice of the marketing strategy of the enterprise from the perspective of the value chain, so as to provide the corresponding help for the development of the enterprise.

Keywords

Value Chain, Enterprise, Marketing, Strategy