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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

The Transformation of Leisure Agriculture and Rural Tourism under the New Normal of Internet

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DOI: 10.25236/edbm.2020.187


Lijuan Wang

Corresponding Author

Lijuan Wang


With the rapid development of information technology, the Internet has become a necessary means for various industries to achieve development. Especially in the tourism industry, the use of Internet information, let more people pay attention to the unknown niche, has become a marketing means. Rural tourism can also rely on this way to enhance its own external publicity, rely on the internet to penetrate its own advantages to the outside, and constantly become bigger and stronger, so that more people in leisure and entertainment time, willing to return to the natural feeling of pastoral life, this paper will discuss the transformation of leisure agriculture and rural tourism under the new normal of the Internet, a simple analysis for the development of rural tourism to provide reference suggestions for the subsequent development of rural tourism.


Internet, Leisure Agriculture, Rural Tourism