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An Empirical Study on the Key Success Factors of Enterprise E-commerce Strategy Implementation

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DOI: 10.25236/edbm.2020.184


Xiaodong Li

Corresponding Author

Xiaodong Li


With the continuous development of Internet and information technology in China, for enterprises, the marketing plan and marketing focus of enterprises should be changed and optimized according to the direction of the development of the current era. Therefore, more and more enterprises in the current era have carried out e-commerce strategy to carry out product marketing and obtain greater economic benefits. Therefore, enterprises must deeply analyze the key factors of the implementation of e-commerce strategy, so as to continuously improve the good development of e-commerce and promote the successful transformation of enterprises in the current era.t.


Enterprise, E-Commerce, Success Factor