Author(s)

Zhanhao Yin

Corresponding Author

Zhanhao Yin

Abstract

The foundation of social prosperity and the development of market economy is people, and the trust of people as consumers to enterprises is the fundamental basis to realize the growth of consumption behavior and economic benefits of enterprises. At present, with the rapid development and wide application of information technology and network technology, the commodity transaction behavior based on network platform has formed the rise of electronic commerce, which is based on the application of network platform and information equipment terminal and realizes rapid development and extensive promotion through the effective link of logistics transportation. If the consumer does not trust the e-commerce enterprise, it will hinder the development of the e-commerce market. Therefore, based on the cognitive theory, the theory of self-perception and the establishment of the technology model, this paper puts forward the conceptual model and hypothesis research of the consumer's role in the trust experience of the e-commerce enterprise, and then analyzes the information collection satisfaction and the perception of the online e-commerce platform's commodity education satisfaction on the basis of the cognitive theory, the theory of self-perception and the establishment of the technology model.

Keywords

Consumers E-commerce Corporate, Trust Maintain Process, Experience Impact Studies