Author(s)

Xin Wei

Corresponding Author

Xin Wei

Abstract

Under the background of global tourism, the combination of rural tourism and cultural and creative industries is the trend of industrial structure adjustment, which is of great significance for the rational use of tourism resources. In the actual situation, the combination of the two should not only pay attention to the content and resources of local cultural characteristics, but also fully tap the advantages of local resources and strive to form a characteristic rural cultural tourism industry. This paper will study the integration of rural tourism and cultural and creative industries under the background of global tourism and put forward strategies.

Keywords

Global Tourism Background, Rural Tourism, Cultural and Creative Industries