The best way to conference proceedings by Francis Academic Press

Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

On the Current Situation and Development of E-Commerce Marketing of "Fashion Online Red"

Download as PDF

DOI: 10.25236/edbm.2020.145


Feng Chen

Corresponding Author

Feng Chen


This paper studies the marketing mode of e-commerce online red. Aiming at the online Red bloggers of clothing, it explores the way of marketing. By defining the concept of online red man, it classifies the current situation and marketing of e-commerce online red man, and grasps the characteristics and mode of current e-commerce online red man through the main business mode. On this basis, this paper analyzes the advantages and disadvantages of e-commerce network red marketing, and finally puts forward the corresponding opinions and measures on the implicit problems of e-commerce network red marketing..


Marketing Means, Internet Red Economy, Fashion E-Commerce