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The Current Situation and Development Trend of Automobile Sales Mode Under The Strategy of High Speed Development of Big Data

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DOI: 10.25236/edbm.2020.144


Donghui Wei, Chaohua Chen

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Donghui Wei


With the development and progress of science and technology, the automobile industry has a rapid development momentum, followed by the rapid development of automobile sales industry, and is facing a more complex market competition environment. In the market economy environment, competition is the basic principle and the important internal driving force of market economy development. Under the condition of automobile sales management method, many automobile enterprises are faced with the problem of low profit in vehicle sales, that is, the so-called sales volume increases, but the profit is even. From a long-term perspective, auto dealers are facing a huge business crisis. This paper mainly analyzes the influence of automobile sales channel under the automobile sales management method and puts forward specific strategies..


Automobile Sales, Channel Competition, Strategy