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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

The Orientation and Approach of Rural Tourism Development from the Perspective of Experience Economy

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DOI: 10.25236/edbm.2020.129


Xu Chunbo

Corresponding Author

Xu Chunbo


The social and economic level is rising rapidly, people's living standard is getting higher and higher, more and more pursuit of spiritual enjoyment and diversified entertainment, so the tourism industry has been developed rapidly. The rapid development of urban society makes people face great pressure of life, and many people tend to rural tourism in the diversified forms of tourism. Rural tourism is widely concerned for its advantages such as fresh environment and simple culture. Because of the coming of the new economic era, rural tourism is facing new challenges. In order to expand the market competitive advantage of rural tourism, rural tourism needs to be effectively combined with the experience economy. In order to promote the development of rural tourism, it is necessary to clarify the relationship between rural tourism and experience economy, understand the orientation of rural tourism development from the perspective of experience economy, and explore the future development strategy of rural tourism.


Experience Economy, Rural Tourism, Development, Orientation, Approach