Author(s)

Niu Wei

Corresponding Author

Niu Wei

Abstract

China takes the road of tourism development, and the tourism industry is gradually branded, which is also a surface of tourism management to adapt to the trend of the times. Tourism is an important economic project for the participation of the whole people. By optimizing the local resources, the tourism space is carried out in an orderly manner, and the rich tourism products are displayed in front of the tourists. With the development of tourism, the scientific tourism system has been established, but the globalization of tourism has been realized. To promote the healthy development of tourism, tourist signs are essential. From the current established tourism sign system, there are still some problems, which make the quality of tourism management affected. It is necessary to take corresponding countermeasures for this. This paper focuses on the causes and coping strategies of the existing problems in the tourism identification system.

Keywords

Tourism Marking System, Existing Problems, Causes, Coping Strategies