Author(s)

Peng Wenyan

Corresponding Author

Peng Wenyan

Abstract

With the development and progress of society, more and more media platforms emerge as the times require, which not only add convenience to people's work, study and life, but also increase people's way of leisure and entertainment. It is worth noting that the new media platform in the process of development needs to use the diversified marketing model to enhance the exposure of its own platform, for more users to know, this paper will be based on the characteristics of the new media platform, marketing problems and other content to discuss, and provide targeted optimization and marketing strategies to provide reference suggestions for the development of the follow-up platform and brand building.

Keywords

New Media Platform, Marketing Model, Optimization Scheme