Author(s)

Lin Luyuan

Corresponding Author

Lin Luyuan

Abstract

With the continuous development of the Internet, the Internet has the characteristics of fairness, freedom and free, so it can find the opportunity to develop in the market based on the Internet information technology and modern mobile communication technology among the small and medium-sized enterprises. This paper briefly discusses the development strategy of network marketing for small and medium-sized enterprises under the new media environment.

Keywords

New Media Environment, SMEs, Network Marketing, Development Strategies