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Web of Proceedings - Francis Academic Press

Research on Construction and Evaluation of Online Tourism Assets Based on Content Analysis

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DOI: 10.25236/edbm.2020.107


Shujuan Chen

Corresponding Author

Shujuan Chen


With the improvement of living standards, more and more people have enough material and energy to achieve spiritual satisfaction through tourism. With the widespread use of the internet in all walks of life and the increasing number of internet users, online tourism industry came into being. Recently, the novel coronavirus pneumonia epidemic in 2019 has been affected by the public health events. The offline sales of tourist products will be greatly promoted by the temporary sale of the epidemic. In this paper, through extracting the situation of online tourism asset construction, the content analysis method is used to evaluate the tourism asset construction comprehensively, and some suggestions are put forward for online tourism asset construction.


Online tourism, Content analysis, Asset construction, Reliability test