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Web of Proceedings - Francis Academic Press

Gravity Business Model Affection of One Belt – One Road Initiative

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DOI: 10.25236/edbm.2020.089


Marja-Liisa Tenhunen, Jun Chen, Shiyan Xu, Chenyang Zhao

Corresponding Author

Jun Chen


Since China launched the “The Belt and Road Initiative” (B&R) project in 2013, more than 70 countries have joined the project and signed a trade agreement with China. The rapid development of international trade between China and the countries along The Belt and Road Initiative is a great potential market, but at the macro-level, the development trend of the international economic and political situation is not ideal. The European Union and China have also broadened and deepened their relations under a complex architecture of now more than 60 political, economic, sector and people-to-people dialogue formats. The background of this paper comes from the status of trade and future development prospects.


“one belt and one road initiative”, International trade, Tangible and intangible service trade, E-commerce