Author(s)

Yuwei Yun, and Xingyu Liang

Corresponding Author

Yuwei Yun

Abstract

With the further integration of culture and the tourism industry, the tourism performance has gradually become a hot topic in the field of culture and tourism. Taking Shaanxi Province as an example, this study focuses on analyzing problems encountered in the process of developing tourism performance, and puts forward a feasible method to achieve the sustainable development of tourism performance in Shaanxi from the aspects of project construction, product production, industrial chain development as well as publicity and marketing.

Keywords

Tourism performance, Shaanxi, Integration of culture and tourism