Author(s)

Pengfei Jing, Ruibo Song, and Zengfu Wang

Corresponding Author

Pengfei Jing

Abstract

Under severe situation of food safety, this paper takes the beef industry in Yangxin County of Shandong Province as an example to explore the bottlenecks in its development as well as innovative strategies. Using the thinking modes and methods of product service system design, this paper analyzes users and stakeholders, and designs a service system to express the touch points. The service system, which shows four touch points of brand image, online APP, offline experience center and food safety traceability machine is constructed. Using the perspectives and methods of product service system design, the paper builds a new beef retail service system which integrates online and offline platforms. Through the interaction of contact points, the system can enhance consumer experiences and strengthen the safety supervision and traceability of the food.

Keywords

Product service system, New retail, Food traceability, Touch point