Author(s)

Pinde Qin, Yanping Xu

Corresponding Author

Pinde Qin

Abstract

with the development of information technology in China, the e-commerce industry has gradually developed. The upsurge of online shopping has made a huge change in the way people consume. This paper takes the virtual experience marketing as the research object, and studies the consumer's consumption behavior. The research results show that in the virtual experience marketing, the consumer's sensory feeling, emotional change, thinking and action may affect the consumer's consumption behavior. On this basis, this paper puts forward some relevant improvement measures to help the development of virtual experiential marketing in China.

Keywords

Virtual experience, Marketing, Consumer behavior