Author(s)

He Wangfang, Wang Lihong

Corresponding Author

He Wangfang

Abstract

red tourism is a theme tourism form combining revolutionary traditional education and tourism activities, which is of great significance at this stage. In recent years, with the promotion of new urbanization, the integration of red tourism and new urbanization is worthy of attention. At present, red tourism still faces problems such as low level of product development, low brand image and insufficient development of new business forms of cultural tourism integration. Under the background of new urbanization, we should attach importance to the coordinated development of red tourism and urbanization construction, and the construction of characteristic tourism towns with red tourism as the theme image is its development direction; we should strengthen the planning of red tourism; adapt to the development of experience economy, develop more participatory and experiential projects; focus on promoting the development of new business forms of cultural tourism integration, and materialize red culture This will be the way and strategy for the further development of Red Tourism under the new urbanization.

Keywords

Urbanization, Red tourism, Integration of culture and tourism, Experience economy