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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on Marketing Ability and Its Performance Impact Based on Customer Value

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DOI: 10.25236/edbm.2020.041


Kui Yang

Corresponding Author

Kui Yang


With the economic development and progress of the society, people have higher and higher requirements for the quality of commodities. In the fierce market competition, how to enhance the market sales ability and enterprise performance research. In order to further improve the marketing ability of enterprises and lay a good foundation for social and economic development. Many enterprises have not only carried out in-depth research and analysis on various factors that affect the marketing ability at this stage, but also further discussed the promotion of marketing performance and other contents, thus providing favorable conditions for the smooth development of follow-up enterprises. Based on this background, this paper focuses on the influence of marketing capability and performance based on customer value, and objectively analyzes the relationship between marketing capability and performance, as well as the relevant influencing factors of marketing capability and performance. In the new situation, scientific development suggestions are put forward to improve the marketing ability and performance of enterprises, so as to better enhance the operating efficiency of enterprises.


Customer value, Marketing ability, Performance impact, Relationship