Enterprise Financial Investment Risk and Control Path Based on New Normal
		
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		DOI: 10.25236/edbm.2020.036
		
		
			
Corresponding Author
			Xiaoli Wang		
		
			
Abstract
			Chinese economic level is showing a stable growth trend, and the ability of enterprises to create economic benefits is constantly increasing. In order to obtain more investment returns and economic benefits, some enterprises have chosen to invest idle funds in the financial market. However, during the development of specific financial investment activities, the existence of many factors makes investment risks widespread. If enterprises ignore the control of investment risks, it is bound to affect the results of financial investment and cause serious economic losses. In view of this, scientific application of risk assessment technology is needed to provide basis for enterprise financial investment risk control and realize effective acquisition of enterprise economic returns.		
		
			
Keywords
			Financial investment, Control path, Investment risk, Enterprise