Author(s)

Xiuling Li

Corresponding Author

Xiuling Li

Abstract

With the gradual deepening of WeChat marketing, new development trends have emerged in online shopping, and community group purchases have become the outlet of the online economy. Many capitals have entered this field, and the community group purchase market is also facing fierce competition. This article uses the SWOT analysis method to explore the advantages, disadvantages, opportunities and threats that occur in the development of community group purchase. It provides strategies for the future development of community group purchase. To avoid risks, seize opportunities, and achieve sustainable growth.

Keywords

Community group purchase, Swot analysis, Competitiveness