Author(s)

Yi Kui, Feng Wenhan

Corresponding Author

Yi Kui

Abstract

with the evolution of traditional media to new media, the change of media and people's fragmented reading habits make the era of short video marketing come quietly. Based on this, from the perspective of media change and memory reconstruction, this paper discusses the essential characteristics of short video in the new media era, and how short video changes the marketing mode in the new era.

Keywords

New media, Mobile terminal, Internet, Short video marketing