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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on Strategic Orientation of Liaoning Small and Medium Enterprises

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DOI: 10.25236/edbm.2020.013


Zhang Dongzhe

Corresponding Author

Zhang Dongzhe


Since an enterprise's strategic network has the functions of acquiring information, resources, markets, technologies, and constructing and maintaining an outsourcing supply chain, the specific network to which the enterprise belongs can effectively reduce risks for the enterprise. This paper takes Liaoning small and medium-sized manufacturing enterprises as an example to analyze the impact of strategic orientation on business performance and to test the intermediary effect of strategic network. The analysis results show that only 3.5% of the enterprises are very familiar with Liaoning's regional development strategy-”five regional development strategies”, and the strategic network of enterprises has no intermediary effect. Finally, in view of the analysis results, some feasible suggestions are put forward that are helpful to the development of small and medium-sized enterprises in Liaoning.


Strategic orientation, Strategic network, Enterprise performance