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Research on the Protection of Consumers' Rights and Interests in the Wechat Environment

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DOI: 10.25236/edbm.2020.009


Zhe Tao

Corresponding Author

Zhe Tao


With the widespread popularization of WeChat, shopping through “WeChat” has gradually become a regular choice for the public. Compared with traditional online shopping platforms, “WeChat” has a lower cost and a wider spread and more convenient communication methods. However, at the same time that the “micro-quotient” facilitated people's lives, some of its own problems gradually emerged. For example: “Wei commerce” is a new thing, its legal status is not clear, and there are no specific regulations specific to “Wei commerce” at the level of relevant laws and regulations. When dealing with some “Wei commerce” shopping disputes, It can only rely on certain provisions of other laws and regulations to make judgments, and not all provisions of these laws and regulations are applicable to shopping disputes in the “Wechat” mode; There are almost no after-sales services, and consumers are deceived a lot; “Wei Shang” is different from traditional online shopping platforms, there is no specialized personnel for unified management, and lack of third-party supervision; when buying goods through “Wei Shang” channels When consumers need to defend their rights, they often stop because of lack of shopping vouchers or because of their relationship with friends and relatives of merchants. In this way, the rights and interests of consumers cannot be effectively protected.


Wechat environement, Consumers’ rights and interest, Protection method