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Construction and Analysis of Teaching Model of Marketing Major in Higher Vocational Colleges under the Background of "Internet Plus"

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DOI: 10.25236/acetl.2020.181


Wei Qiong

Corresponding Author

Wei Qiong


The rapid development of the times makes the marketing work environment change gradually, especially under the background of the current "Internet+" era, the society demands more marketing talents. Higher vocational colleges are an important place to train technical talents in our country. In order to meet the needs of social enterprises, we should optimize and reform the education mode in time. This paper discusses the content of the teaching model construction of marketing specialty under the background of "Internet +", and gives some suggestions for optimization.


" Internet+", Higher Vocational Marketing Major, Teaching Model