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Analysis and Countermeasures of the Translation of Jiangxi Merchant Information from the Perspective of Cultural Communication

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DOI: 10.25236/icepbm.2018.103

Author(s)

Lin Yun, Wu Jing

Corresponding Author

Lin Yun

Abstract

With the gradual advancement of economic globalization, foreign business activities are becoming increasingly frequent in China. Foreign trade is inseparable from business translation, and its development will inevitably lead to an increase in the demand for business translation. With the continuous expansion of business translation industry, many problems have emerged. Translation is not only the transformation of language, but also a cultural transformation. This paper explores strategies to improve translators' information translation of Jiangxi merchant, so as to improve translator's bilingual translation ability and improve their cultural comparison and transformation awareness in translation practice. This paper analyzes the information translation of Jiangxi merchants from the perspective of cultural communication, and on this basis, puts forward the strategies to improve the information translation of Jiangxi merchants.

Keywords

Cross-culture, Jiangxi merchants, Translation, Strategy.