Author(s)

Sun Haishao

Corresponding Author

Sun Haishao

Abstract

In the new era of market economy, after the long-term development and exploration, marketing has become a basic market management and operation mode, which plays an important role in all aspects of the development of enterprises. The marketing is a process in which people get what they need through the exchange of value or products created by a collective or individual and ultimately, achieving win-win or win-win-win. It has become a necessary means for the development of many enterprises. In particular, with the continuous change of socialist economy, enterprises occupy a vital position in the national economy. While whether the market economy is stable or not, it has an important influence on the whole socialist process. Especially after China's accession to the WTO, the new situation and space for development have prompted Chinese enterprises to face severe challenges. In order to better adapt to and respond to the needs driven by the development of market economy, it is necessary to actively innovate the marketing strategy. Based on this, this paper will start with the analysis of the status quo of China's enterprise marketing in the new era, and further explore the innovation path of enterprise marketing in order to provide a useful reference for the better development of enterprises in the new era.

Keywords

Marketing management, Enterprise, Market economy, Strategy, Innovation