Author(s)

Jiang Leilei

Corresponding Author

Jiang Leilei

Abstract

The paper expounds the development of the network marketing channel of agricultural products and the existing performance evaluation system of the agricultural product network marketing. According to the relevant researches around on performance, website performance and customer relationship of enterprise, the author establishes an agricultural product network marketing performance evaluation system, and used AHP to determine the weight related factors, by fuzzy comprehensive evaluation method and objective evaluation on the agricultural product network marketing channel performance, providing a means of comprehensive evaluation for agricultural product network marketing.

Keywords

Agricultural product marketing, Performance evaluation, Index system, Fuzzy theory.