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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on Application of Information Visualization in Product Brand Marketing

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DOI: 10.25236/icepbm.2018.85

Author(s)

Fu Jing

Corresponding Author

Fu Jing

Abstract

Applying the basic knowledge related to information visualization technology in the solutions to improving the marketing effectiveness of product brand, this paper also puts forward the network marketing strategy based on information visualization technology, and empirically studies the research in the form of application analysis, which has some significance on effective release.

Keywords

Application, Information Visualization, Product Brand Marketing.