Author(s)

Qiuhong Yang

Corresponding Author

Qiuhong Yang

Abstract

At present, there are some problems in the rural tourism supply side, for example, the subjectivity of rural tourism supply side is unknown, many rural tourism projects are out of the vision of farmers' richness, the inefficient excavation of the rural tourism resources; Rural tourism supplies too much invalid products, the project profitability is limited, the phenomenon of widespread loss; rural tourism supply side of the capital elements of high funding risk. In response to these problems, the paper proposes to release the enthusiasm and creativity of farmers in rural tourism, deeply excavate the natural and cultural connotation of rural areas and preserve the rural nature, reduce the invalid supply of rural tourism products, conscientiously do a good job of preliminary investigation and fully understand the risks and difficulties.

Keywords

Supply Side Reform, Domestic Rural Tourism, Problems and Countermeasures.