Author(s)

Qian Wu

Corresponding Author

Qian Wu

Abstract

Based on the theory of emerging platform economics and technology acceptance model, as well as the Internet financial institutions, internet finance users, China faces the problems of trust, security and legal issues of the Internet financial network in the current development of Internet finance. The paper makes empirical study on the risk factors that exist in the Internet financial institutions as well as the main factors affecting the users to use the Internet finance so as to put forward the Internet financial risk prevention mechanism.

Keywords

Internet Financial Risk, Risk Prevention, Financial Development.