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Strategic Analysis on the Promotion of International Competitiveness of Chinese Cultural Industry in the Context of Global Economic Development

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DOI: 10.25236/icepbm.2018.71

Author(s)

Shi Xiaolei

Corresponding Author

Shi Xiaolei

Abstract

With the rapid development of China's economy, the pursuit of spiritual civilization is becomin higher and higher, which makes the cultural industry develop in the direction of leaping. It can be said that the cultural industry is the most potential sunrise industry in the twenty-first century, and gradually develops into an important pillar industry of the national economy. China boasts a long history, rich cultural resources and strong market demand, so the strong momentum of the development of cultural industry has emerged. This paper mainly expounds the connotation and characteristics of the cultural industry, analyzes the current situation of the development of China's cultural industry, and puts forward some strategies to enhance the international competitiveness of China's cultural industry, so as to provide references for the development of China's cultural industry.

Keywords

Global Economy, Cultural Industry, International Competitiveness, Analysis of Problems.