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Talent Demand of Fitness Market in China and Cultivation of Fitness Guidance and Management Specialty in Higher Vocational Colleges

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DOI: 10.25236/ietrc.2020.095


Xiaolei Cheng

Corresponding Author

Xiaolei Cheng


With the promulgation of a series of programs on promoting national fitness, colleges and universities in our country have set off an upsurge in the reform of the fitness curriculum system. For a long time, teachers often only pay attention to imparting all kinds of sports skills and methods and techniques to students, but they ignore that the ultimate goal of teaching is fitness exercise. Therefore, in the next educational reform, we should pay attention to fitness as the ultimate goal of physical education teaching, combined with students' personality characteristics and interests. So students can take the initiative to accept lifelong exercise and strengthen fitness as the ultimate purpose of the fitness course teaching content system. Based on the analysis of the present situation of fitness market in China and its employees, this paper comprehensively grasps the scale and quantity of fitness clubs in China and the period of training of fitness instructors at the national level, and then makes a more comprehensive and authoritative demonstration and prediction of the feasibility of setting up the major of physical fitness guidance and the social needs of students.


Fitness market, Fitness guidance, Management specialty