Author(s)

Ping Jin, Yao Fang

Corresponding Author

Ping Jin

Abstract

At present, the industrial transformation and upgrading of China's traditional industries urgently need to strengthen technological innovation and brand building. Promoting the deepening and diversification of the integration of production and education not only closely follows the national development strategy and gives new connotations and requirements to the development of local industries, but also provides the possibility for the cultivation of high-quality composite creative talents in the post-new media integration era. It can be said that local industry promotes higher vocational education, and higher vocational education nurtures the integration of production and education in the local economy, which is bound to become a new trend and direction of industrial development.

Keywords

Industrial transformation and upgrading, Integration of production and education, Digital media art design, Five shortcomings, Five in one, Talent innovation training model