Author(s)

Ye Liang

Corresponding Author

Ye Liang

Abstract

At present, the e-commerce platform has fundamentally changed the way of people's shopping, which has brought a huge impact on the traditional retail industry. This paper introduces the development status of traditional retail business under e-commerce, analyzes the existing problems and causes and explores the development strategy of traditional retail industry.

Keywords

Electronic Commerce, Traditional Retail Industry, Current Situation, Development.