Author(s)

Huang Linna

Corresponding Author

Huang Linna

Abstract

Internet marketing is selling products through the Internet platform. It is a new transaction mode emerging under the development of economic information, which provides convenience for customers of different ages and needs. With the development of technology, Internet marketing has become one of the mainstream consumption ways. Most enterprises are putting into the network marketing war in order to enhance their competitiveness. How to effectively improve their competitiveness in the network marketing war has become one of the core issues that enterprises need to solve at this stage.

Keywords

Network Marketing, Product Strategy, Planning.