Author(s)

Yanxia Zhang, Xiang Gao

Corresponding Author

Yanxia Zhang

Abstract

The marketing course is extremely practical, and case teaching is an important way to achieve the practical teaching of the marketing course. On the basis of explaining the concepts, characteristics and functions of marketing case teaching, this article analyzes the problems existing in the practice of marketing case teaching, and focuses on three aspects: case selection, process control, and teacher and resource input. Specific strategies to improve the effectiveness of marketing case teaching.

Keywords

Case teaching, Marketing education, Talents training