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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Analysis of E-commerce User Behavior based on Big Data

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DOI: 10.25236/icme.2019.112


Zhang Xiang

Corresponding Author

Zhang Xiang


With the rapid development of computer technology, data analysis technology based on big data has become the main trend, which has changed people's lives. Through the analysis of e-commerce user behavior, we can better promote the healthy and sustainable development of e-commerce industry. Through e-commerce user behavior analysis, we can analyze whether users buy goods, which helps to understand the cost performance of line goods and consumer demand demands. Firstly, this paper analyzes the common methods of user behavior analysis. Then, this paper constructs the overall design of user behavior analysis system. Finally, this paper lists some examples of user behavior analysis.


Big data; e-commerce; user behavior analysis