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Application Research of Swot-PEST Analysis in MICE Tourism Development

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DOI: 10.25236/icme.2019.095


Yu Haiyan

Corresponding Author

Yu Haiyan


In recent years, China's convention and exhibition tourism shows a trend of rapid growth. Although the growth rate of traditional tourism starts to slow down, the emerging industry of convention and exhibition tourism is in a period of vigorous development. MICE tourism in developed countries has been relatively mature, contributing an important proportion to the GDP of all countries. China's exhibition tourism has just started, the total market is small without a standardized indicator system, but China's first-tier cities such as Beijing and Shanghai have begun to pay attention to the development of MICE tourism and taken many measures to support its development. This paper carries out a systematic analysis on exhibition tourism through Swot-PEST analysis method.


Swot-PEST analysis method; MICE tourism; GDP