Author(s)

Li He, Ouyang Taohua, Wenyan Song

Corresponding Author

Li He

Abstract

With the continuous development of new technologies represented by the Internet, the traditional business rules are constantly being overturned. How to promote the development of new industries through enterprise strategy has become an important topic widely discussed. As the world's second largest economy, the government has issued multiple documents to promote the development of new energy industry. The enterprises represented by new energy and new information technology are leading a new upsurge of new industry development. Therefore, taking the new energy industry enterprises in China as the object of study, this paper explores the transformation mechanism of enterprise ecological strategy from the perspective of cross border with exploratory case study. Through the realization and transformation of the ecological strategy of the enterprise, the dependence of the customers is cultivated and the commercial ecology is realized.

Keywords

Border Crossing, Ecological Strategy, New Energy Enterprise.