Author(s)

Lu Lu

Corresponding Author

Lu Lu

Abstract

1) Objective: Virtual platform products rely on the Internet and intelligent terminals, which will have a disruptive influence on existing products. In recent years, virtual platform products (VPP) have appeared frequently, which have the characteristics like one-time research, development and design costs, free from time and space restrictions, low replication and transmission costs. The disruptive innovation diffusion of virtual platform products has the characteristics of fast dissemination speed and wide diffusion range etc. The existing theories cannot completely explain the disruptive innovation of virtual platform products. Thus, it is of great practical significance to explore the disruptive innovation diffusion of virtual platform products and its influencing factors. 2)Methods: Based on the perspective of disruptive innovation diffusion and Technology Acceptance Model (TAM), this paper constructs a model of influential factors of disruptive innovation diffusion of virtual platform products, and analyzes the influential factors of disruptive innovation diffusion of virtual platform products. 3)Results: Through case studies, it is found that perceived usefulness and perceived ease of use are the influencing factors of disruptive innovation diffusion of virtual platform products. In addition, the cost of usage, compatibility, willingness to share, interaction and user social network are also influencing factors. This paper establishes a model of influencing factors of innovation diffusion. 4)Conclusion: This paper enriches the theory of disruptive innovation and proposes the disruptive innovation of virtual platform products. Moreover, it also establishes a model of influencing factors of disruptive innovation diffusion of virtual platform products. This can help companies understand the disruptive innovation diffusion of virtual platform products, help companies deal with the changing market demand in the Internet environment, and provide references for the follow-up research of platform products or other Internet products.

Keywords

Disruptive innovation; Virtual platform products; Innovation diffusion; Technology acceptance model