Download as PDF
This paper explains and demonstrates some strategies of CHAMATE to spread its brand and public recognition by thinking as yellow, blue and red ways, to some degree, it was successful while its sub branches were setted up all over China and people got to know it gradually. However, because of the inappropriate management and wrong decisions, that is the excessive pursuit of economic interests and expansion, the company came across the financial difficulties. Therefore, we try to analyze the company from a different way----red-print thinking, to run business from the people-oriented perspective, to focus on human interest, and make changes in the organization, and the aim of us is do favor to get CHAMATE out of the current negative situation and move on track finally.
Excessive pursuit of economic interests and expansion; Financial difficulties; Human interest