Author(s)

Li Xing

Corresponding Author

Li Xing

Abstract

In recent years, the hot spring tourism in Shandong Province has continued to heat up, and hot spring tourism has soared to become a hot spot for leisure and holiday tourism. The corresponding hot spring economy is thus known as a dark horse in this sunrise industry. The hot spring investments have boomed gradually and its market potential is estimated to be huge. Through a field investigation of various hot spring tourist sites in Shandong Province and the search, screening and summarization of related materials, a SWOT analysis on hot spring tourism in Shandong Province was conducted comprehensively and scientifically in this paper, and constructive advices have been put forward in the hope that hot spring tourism in Shandong Province can be better developed and utilized under the concept of green sustainability , and it is expected that a sustainable development model with both cultural characteristics and a broad modern market potential could be established.

Keywords

Leisure tourism; hot spring touris; depth tourism