Author(s)

Run Jiang

Corresponding Author

Run Jiang

Abstract

"Targeted poverty alleviation" is a major decision-making arrangement of the Party Central Committee at present. Under the macro background of big data era and the comprehensive rise of Internet plus, it is of great social practical significance to use innovative thinking to explore the experience of Internet plus targeted poverty alleviation to lead farmers out of poverty. The project takes rural Internet plus targeted poverty alleviation as the entry point, and interviews and case analysis are used to conduct empirical research on e-commerce poverty alleviation experience of Liancheng, summarizing the experience of "government + e-commerce platform + association" operated by local e-commerce. The government-led "uplink" and "downlink" are used to explain their advantages and analyze their disadvantages. Then, combined with China's e-commerce development experience, I summarize some corresponding countermeasures to improve.

Keywords

E-commerce; Targeted poverty alleviation; Empirical research