Author(s)

YunJiao Liu

Corresponding Author

YunJiao Liu

Abstract

In order to China State Shipbuilding Corporation "Internet + ship steel trade logistics" development strategy to provide theoretical basis for better play to the enterprise in the industry's demonstration leading role, using IAHP-SWOT analysis method, combining the China State Shipbuilding Corporation "Internet + ship steel trade logistics" the status of the strengths, weaknesses, opportunities and threats analysis to determine the development strategy of China State Shipbuilding Corporation mode. The results show that the company should adopt ST development strategy, that is, relying on internal advantages, avoiding external threats, and providing an objective and effective research idea and solution for the strategic decision-making problems faced by the development of "Internet + shipping steel trade logistics" of China State Shipbuilding Corporation.

Keywords

IAHP-SWOT analysis; China State Shipbuilding Corporationn; Internet + shipping steel trade logistics; Development strategy