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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on the Construction of Visual Aesthetic Elements in Graphic Designs

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DOI: 10.25236/assah.2019.050


Siwei Yu

Corresponding Author

Siwei Yu


With the rapid development of science and technology and social progress, the enterprise further improves its market visibility to pay more attention to the promotion, especially by the way of advertisement propaganda. The construction of these propaganda content not only brings people a visual impact effect, but also stimulates the purchasing desire of the broad masses of consumers, which makes the enterprise get more economic benefits. This article analyzes the important role played by the aesthetic elements in graphic design, and explains the main aesthetic elements and visual transmission in graphic design. Finally, this article expounds the effective paths to construct visual aesthetic elements in graphic design.


Graphic designs; Visual aesthetic; Elements; Construction