Author(s)

Kun Zhang

Corresponding Author

Kun Zhang

Abstract

In the era of big data, data news has become an innovative element in television news. When data news is in the ascendant, it is necessary to rationally classify the innovative path of TV media application data, so as to effectively enhance the efficiency of TV news program innovation. Based on the background of supply side reform, this paper describes the data application form of TV news and the structural change of data to TV news, hoping to promote the direction of innovations of data news program. At present, there are endless forms of data journalism in China. For TV media, how to combine supply side reform with perceptual visualization media is an important issue. This paper argues that the truly pioneering innovation should be based on respecting for the rule of TV transmission, and dig deeper into data logic, combined with the strengths of the two, and focus on integration and innovation.

Keywords

Supply side reform, News products, Innovation research, Media technology.