Author(s)

Zhonghong Yin

Corresponding Author

Zhonghong Yin

Abstract

With the rapid development of China's economy and society, marketing has gradually become a hot industry, and the demand for marketing talents has continued to increase. In this context, the marketing professional teaching needs to keep up with the times and continuously reform and develop. Among them, cultivating application-oriented talents is the main direction for the reform and development of marketing professional teaching. This article analyzes the existing problems in the teaching of marketing majors, and puts forward suggestions for the reform and development of marketing majors with the goal of cultivating applied talents for reference.

Keywords

Marketing; Professional teaching; Reform and development; Application-oriented problems; Suggestions