Author(s)

Li Guiping

Corresponding Author

Li Guiping

Abstract

In recent years, with the development of the network, the web page as a carrier of the network, has conveyed the various information in a quick and convenient form to the audience. In this case, people gradually produced a demand for web aesthetics. People's pursuit of beauty is deepening, the same as the web design. From the web design of the visual elements of the function and its aesthetic performance point of view, it is necessary to consider how to more effectively convey information, to leave a good impression to users, to improve the site visits, and promote the good operation of the site.

Keywords

Web design, visual elements, visual communication.