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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on E-commerce Entrepreneurship Training in Higher Vocational Colleges in the New Retail Era

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DOI: 10.25236/icmeem.2019.018


Xufang Hou

Corresponding Author

Xufang Hou


Under the new retail background, the e-commerce entrepreneurship training model faces new challenges. This article takes higher vocational colleges as the starting point, puts forward new requirements for e-commerce majors in new retail, analyzes the current status of talent training models in higher vocational colleges, and focuses on restructuring the curriculum system, improving teaching methods, optimizing teacher strength, and innovation. The way to practice the training system is to explore the path of cultivating entrepreneurial talents for e-commerce majors in higher vocational colleges.


E-commerce; Entrepreneurship training; Higher vocational colleges; New retail era