Author(s)

Xinyi Hu

Corresponding Author

Xinyi Hu

Abstract

The online shopping carnival is not a festival but a shift from the traditional sales model based on the high development of the Internet and the rise of online shopping. This paper, through the analysis of the current situation, finds out the characteristics of the Nov 11th online shopping carnival marketing campaign, takes the price discrimination as the starting point, analyzes the Nov 11th online shopping carnival marketing campaign in depth, compares the advantages and disadvantages brought about by it, and gives some constructive thought, with a view of China's e-commerce and the development of net sales to provide some reference.

Keywords

Price discrimination; Shopping carnival; Cooperation